Introduction to Marketing: Tools to Set Enterprises Apart

<br /> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8XM8SSdfEnd6tFg5RVt9pDVyN4aHtUG-ium1dcD_eHizG-JPbJLrGyV1qsr08abk-UFNYaErW9GcWPsRuz10LGJUxBmzdBzwurLGLWMhUqrI782l0g6zUVzu8kPUCt3AVK4BKiMaVT6ra/s1600/edinburghx_mkt_318x210.jpg" imageanchor="1"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8XM8SSdfEnd6tFg5RVt9pDVyN4aHtUG-ium1dcD_eHizG-JPbJLrGyV1qsr08abk-UFNYaErW9GcWPsRuz10LGJUxBmzdBzwurLGLWMhUqrI782l0g6zUVzu8kPUCt3AVK4BKiMaVT6ra/s400/edinburghx_mkt_318x210.jpg" /></a><br /> <span style="background-color: white; color: #4e4e4e; font-family: "Open Sans", Arial, Helvetica, sans-serif; font-size: 16px; font-weight: bold; line-height: 24px;">September 5, 2016 - Self-Paced  </span><br /> <span style="background-color: white; color: #4e4e4e; font-family: "Open Sans", Arial, Helvetica, sans-serif; font-size: 20px; line-height: 1.3em;">Learn practical marketing strategies and tools that enable enterprises to stand out in a competitive marketplace.</span><br /> <div class="pull-left" style="background-color: white; box-sizing: border-box; color: #4e4e4e; float: left; font-family: "Open Sans", Arial, Helvetica, sans-serif; font-size: 16px; line-height: 24px;"> <div class="course-intro-lead-in" style="box-sizing: border-box; font-size: 20px; line-height: 1.3em; margin-bottom: 0.585em;"> <br /></div> <a class="course-org-link" href="https://prod-edx-mktg-edit.edx.org/school/edinburghx" style="box-sizing: border-box; color: #2968aa; display: inline-block; text-decoration: none;"><img alt="The University of Edinburgh Logo" class="course-org-logo" src="https://www.edx.org/sites/default/files/school/image/logo/edinburghx_-logo-200x101.png" style="border: 0px; box-sizing: border-box; display: inline; float: left; height: auto; margin: 0px 20px 0px 0px; max-width: 160px; position: relative;" /></a></div> <div class="pull-left" style="background-color: white; box-sizing: border-box; float: left; font-family: "Open Sans", Arial, Helvetica, sans-serif; font-size: 16px; line-height: 24px;"> <span style="color: #2968aa;"><br /></span><span style="color: #4e4e4e; font-size: 1em; font-weight: bold;">September 5, 2016 - Self-Paced</span></div> <div class="pull-left" style="background-color: white; box-sizing: border-box; float: left; font-family: "Open Sans", Arial, Helvetica, sans-serif; font-size: 16px; line-height: 24px;"> <span style="color: #4e4e4e; font-size: 1em; font-weight: bold;"><br /></span></div> <div class="pull-left" style="background-color: white; box-sizing: border-box; float: left; font-family: "Open Sans", Arial, Helvetica, sans-serif; font-size: 16px; line-height: 24px;"> <span style="color: #4e4e4e; font-size: 1em; font-weight: bold;"><br /></span></div> <div class="pull-left" style="background-color: white; box-sizing: border-box; float: left; font-family: "Open Sans", Arial, Helvetica, sans-serif; font-size: 16px; line-height: 24px;"> <br /></div> <div class="pull-left" style="background-color: white; box-sizing: border-box; float: left; font-family: "Open Sans", Arial, Helvetica, sans-serif; font-size: 16px; line-height: 24px;"> <a class="btn btn-cta txt-center js-enroll-btn " href="https://courses.edx.org/register?course_id=course-v1%3AEdinburghX%2BMKTG101x%2B2T2016&enrollment_action=enroll&email_opt_in=true" style="background: rgb(94, 162, 15); border-radius: 2px; border: 0px; box-sizing: border-box; color: #fafafa; cursor: pointer; display: inline-block; font-size: 1.3em; font-weight: bold; line-height: 1.5; margin-bottom: 12px; padding: 10px 20px; text-align: center; text-decoration: none; transition: background 0.2s; width: 276px;">Enroll Now</a></div> <div class="pull-left" style="background-color: white; box-sizing: border-box; float: left; font-family: "Open Sans", Arial, Helvetica, sans-serif; font-size: 16px; line-height: 24px;"> <br /></div> <div class="pull-left" style="background-color: white; box-sizing: border-box; float: left; font-family: "Open Sans", Arial, Helvetica, sans-serif; font-size: 16px; line-height: 24px;"> <br /></div> <span style="font-family: Open Sans, Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 24px;">   </span></span><div> <span style="font-family: Open Sans, Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 24px;"><br /></span></span></div> <div> <span style="font-family: Open Sans, Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 24px;"><br /></span></span></div> <div> <span style="font-family: Open Sans, Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 24px;"><br /></span></span></div> <div> <span style="font-family: Open Sans, Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 24px;"><br /></span></span></div> <div> <span style="font-family: Open Sans, Arial, Helvetica, sans-serif;"><span style="background-color: white; line-height: 24px;"><br /></span></span></div> <div> <div class="content-grouping" style="box-sizing: border-box; color: #4e4e4e; font-family: "Open Sans", Arial, Helvetica, sans-serif; font-size: 16px; line-height: 24px; margin-bottom: 24px;"> <h2 class="course-info-heading" style="border-bottom-width: 0px; box-sizing: border-box; color: #050505; display: inline-block; font-size: 1.25em; line-height: 1.45em; margin: 0px; padding: 0px 0px 0.45em;"> About this course</h2> <div class="course-description wysiwyg-content expanded" style="box-sizing: border-box; position: relative;"> <div class="see-more-content" style="box-sizing: border-box; height: auto; overflow: hidden;" tabindex="-1"> <div style="box-sizing: border-box; font-size: 1em !important; line-height: 1.5em; margin-bottom: 1em;"> </div> <div style="box-sizing: border-box; font-size: 1em !important; line-height: 1.5em; margin-bottom: 1em;"> Want to learn how successful businesses use marketing to increase revenue, share and profitability? </div> <div style="box-sizing: border-box; font-size: 1em !important; line-height: 1.5em; margin-bottom: 1em;"> In an increasingly competitive market, marketing skills are vital to help organizations stand out, win customers, build loyalty and sustain long term impact and returns.</div> <div style="box-sizing: border-box; font-size: 1em !important; line-height: 1.5em; margin-bottom: 1em;"> This business and management course will help you understand the role of marketing and introduce you to the latest tools to help create value and competitive advantage for an enterprise. In an exciting age where innovation and new business models are required to stay ahead of competitors, we explore how new players in a market can achieve impact through marketing, providing you with unique insight to even apply within your own business venture.</div> <div style="box-sizing: border-box; font-size: 1em !important; line-height: 1.5em; margin-bottom: 1em;"> Learn how to build a compelling value proposition, establish presence in a market, and compete effectively against rivals.  Learn how marketers use segmentation, targeting, positioning, branding, design, pricing, channels and integrated marketing communications to win against competitors, attract customers and build brand loyalty.</div> <div style="box-sizing: border-box; font-size: 1em !important; line-height: 1.5em; margin-bottom: 1em;"> No previous knowledge of marketing is needed. All you need is an open-mind and the ability to think creatively.</div> <div style="box-sizing: border-box; font-size: 1em !important; line-height: 1.5em; margin-bottom: 1em;"> </div> </div> <div aria-hidden="true" class="see-more-cta" style="box-sizing: border-box; font-size: 1em !important; line-height: 1.5em;"> <span style="color: #050505; font-size: 1.25em; line-height: 1.5em;">What you'll learn</span></div> </div> </div> <div class="content-grouping" style="box-sizing: border-box; color: #4e4e4e; font-family: "Open Sans", Arial, Helvetica, sans-serif; font-size: 16px; line-height: 24px; margin-bottom: 24px;"> <div class="course-info-list wysiwyg-content" style="box-sizing: border-box;"> <ul style="box-sizing: border-box; margin: 0px 0px 20px; padding: 12px 0px 12px 16px;"> <li style="box-sizing: border-box; font-size: 1em !important; line-height: 1.5em; margin-bottom: 5px;">How marketing creates value</li> <li style="box-sizing: border-box; font-size: 1em !important; line-height: 1.5em; margin-bottom: 5px;">How marketing can influence perceptions, purchasing and loyalty</li> <li style="box-sizing: border-box; font-size: 1em !important; line-height: 1.5em; margin-bottom: 5px;">How segmentation, targeting and positioning can lead to more effective and profitable marketing</li> <li style="box-sizing: border-box; font-size: 1em !important; line-height: 1.5em; margin-bottom: 5px;">How successful brands are developed and sustained</li> <li style="box-sizing: border-box; font-size: 1em !important; line-height: 1.5em; margin-bottom: 5px;">How design, pricing, distribution, communication, people, process and physical evidence can be used to build compelling and profitable marketing strategies</li> <li style="box-sizing: border-box; font-size: 1em !important; line-height: 1.5em; margin-bottom: 5px;">How to develop digital marketing strategies, particularly through gamification</li> </ul> </div> <div aria-hidden="true" style="box-sizing: border-box; font-size: 1em; line-height: 1.5em; margin-bottom: 1em;"> <a class="see-more-cta toggle-display" href="https://prod-edx-mktg-edit.edx.org/course/introduction-marketing-tools-set-edinburghx-mktg101x#!" style="box-sizing: border-box; color: #2968aa; margin-bottom: 0px; text-decoration: none;"><span aria-hidden="true" class="fa fa-file-text-o fa-lg" style="-webkit-font-smoothing: antialiased; box-sizing: border-box; display: inline-block; font-family: FontAwesome; font-size: 1.33333em; font-stretch: normal; line-height: 0.75em; text-rendering: auto; transform: translate(0px, 0px); vertical-align: -15%;"></span> View Course Syllabus</a></div> </div> </div>

Introduction to Marketing: Tools to Set Enterprises Apart

September 5, 2016 - Self-Paced   Learn practical marketing strategies and tools that enable enterprises to stand out in a competitive mar...

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Animal Behaviour and Welfare

<div dir="ltr" style="text-align: left;" trbidi="on"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ90UcUhEXb2_w7F0EBhNWSmu_Z5KTmm3ukDmRJKAsRffRMTlB3J-CvKTXXyrXeAobtXqobIeAqSzIoIbznJT2zvLAVfezdxWkKyarQbI5L8ITUdVtqrMKpZ_Iqx4jVQZDFBG9Xnk_nn1y/s1600/square.png" imageanchor="1"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ90UcUhEXb2_w7F0EBhNWSmu_Z5KTmm3ukDmRJKAsRffRMTlB3J-CvKTXXyrXeAobtXqobIeAqSzIoIbznJT2zvLAVfezdxWkKyarQbI5L8ITUdVtqrMKpZ_Iqx4jVQZDFBG9Xnk_nn1y/s400/square.png" /></a><br /><br />Program Self Placed.  <br /><a href="https://www.coursera.org/learn/animal-welfare">Program Information.  </a><br /><br /><strong class="body-2-text" data-reactid=".zgptfhaq68.0.0.1.1.0.0.0:$section_overview.1.1.0.0.0.0.0" style="background-color: whitesmoke; box-sizing: border-box; color: #333333; font-family: OpenSans, Arial, sans-serif; font-size: 14px; line-height: 21px; white-space: pre-wrap;">About this course: </strong><span data-reactid=".zgptfhaq68.0.0.1.1.0.0.0:$section_overview.1.1.0.0.0.0.1" style="background-color: whitesmoke; box-sizing: border-box; color: #333333; font-family: OpenSans, Arial, sans-serif; font-size: 14px; line-height: 21px; white-space: pre-wrap;">Animal welfare has been described as a complex, multi-faceted public policy issue which includes important scientific, ethical, and other dimensions. Improving our understanding of animal welfare, involves the fascinating study of animal behavior as well as the challenge of accessing the emotions of animals. This is the On-Demand version of this course, which means you can start the course at any time and work through the course materials at your own pace. The materials and quizzes will always be available to you. You can come and talk about the course on Twitter using the hashtag #EdAniWelf</span></div>

Animal Behaviour and Welfare

Program Self Placed.   Program Information.   About this course: Animal welfare has been described as a complex, multi-faceted public policy...

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